India is unofficially called a «betting colony», and all the world's operators are fighting for its market. However, 1xbet emerged victorious from this fight.
A superior company providing gambling services worldwide with localization more than in 50 countries and translated on more than 50 languages — that is all about 1xbet. Originally founded in 2012 under the «1xbet» company name. However, according to some sources it had been operated since 2007, but under another title.
The company is famous for its aggressive marketing campaigns via the Internet and for being involved in several scandals on a worldwide level. Instead, it didn’t hinder to grown-up to the global industry leader’s place, where it is existing now.
The Headquarters of the company is currently located in Limassol, Cyprus. Lee Tanny is the company’s CEO at the moment.
The bookmaker is officially licensed by Curaçao eGaming. Thus, 1xbet is legal in India and is absolutely available to Indian players. The bookmaker legally operates in various countries, providing players with a wide range of gambling services.
They include sports betting, an online casino with plenty of games, slot-games, traditional lotto, and lotteries, betting on weather or some special events, virtual sports, and even has got their own cryptocurrency exchange «Crex24». This will be discussed separately.
The company has signed a wide range of partnership agreements connected with sports and cybersports, including:
- Official Global Partnership of Barcelona FC;
- Official Sponsorship of Serie A;
- Partnership in La Liga’s Media and Brazilian Serie A;
- Partnership with eSports giant organization Natus Vincere;
- Partnership with HellRaisers eSports Organization;
- Partnership with Carcade eSports Organization.
Moreover, it is an official partner of soccer Nigeria Professional Football League (NPFL) and the National Soccer Team in Nigeria. It also the major contributor to the «Confédération Africaine de Football (CAF)» and «African Cup of Nations (AFCON)» tournaments. In 2018 it was rewarded as a «Rising Star in Sports Betting Innovation» by SBC.
The high popularity of the bookmaker reflects a fairly high user rating. Of the large number of bookmakers represented in the Indian market today, 1xbet has an overall rating of 4.92 out of 5.00.
This indicator is a cumulative rating of the following elements: